4 Ways To Improve Your eCommerce Shipping ExperienceWritten by Paul Forand
Making improvements to your ecommerce site is a tricky challenge at times, because these have to be improvements from two points of view: both yours and your customers. Are you looking to make a customer-focused eCommerce site?
A website that's difficult for users to operate, has inaccurate information, or doesn't offer enough transparency can quickly drive business away. Plus, all these things can eat into your own margins as well. A customer-focused shipping website ultimately pays off in both directions.
Four Ways To Create A Superior, Profitable eCommerce Experience
1 - Know Your Customer
This should be priority #1 for every business, anywhere, but it is especially critical in the world of shipping. Where are they? What facilities do they have? Are you delivering to a dock, or will stairs be involved?
A freight shipment that's prepped from the start to accommodate the needs of the receiver will be lower-cost for you and for them. Knowing your customers' needs in detail pays off.
2 - Don't Estimate Freight Costs
Do what it takes to tie yourself into the shipment systems your carriers or Third-Party Logistics firm uses, so that customers can get accurate freight charges from the moment they place their order.
Companies that merely estimate shipping charges virtually always lose money on their margins, and risk angering customers if the charges were underestimated. If your customers are also under tight margins, this can be a deal-breaker from their point of view.
3 – Shipment Status Transparency
When people order online through traditional parcel services like USPS or FedEx, they have the ability to see where their package is at every step in the process. They're increasingly expecting this same level of detail from their business-class shipping as well.
An eCommerce site that can give accurate and reliable ongoing status updates will be better-trusted by the customers, as well as provide them with more information that will help optimize their own processes.
4 - Include Fuel and Accessorial Fees
The cost of fuel and any special equipment needed to facilitate your shipment will add to the cost. An obvious example would be shipping hazardous materials. This requires a lot of extra safety gear and potentially even hazard pay for those handling it. Someone's paying for this.
There are national databases tracking fuel charges on a day-to-day basis, as well as all fees associated with each classification of products being shipped. Having one tied into your eCommerce system will vastly increase the accuracy of your freight quotes, and reduce the chances of unexpected fees which are payable upon delivery.
ReTrans Freight can optimize all your shipping processes while giving you a great customer-focused eCommerce experience. Contact us for a free cost-savings analysis!